Analysis of the situation to promote a new development strategy of the tire industry
Article by hi joiney
First review the past and China 39 s tire industry to analyze the current situation br China 39 s tire industry from the 20th century 30 39 s low in the longer period of time in the development of stagnant period always walking the field of low end product of bias tires After the founding of new China with the national auto industry development bias tire products from the small and medium size series of progressively larger size of truck tires to the series of changes Sixties and the seventies developed after radial tire has a larger proportion of China began to gradually develop radial tires Reform and opening up promoting the development of China 39 s tire industry the basis of the introduction of foreign technology through digestion absorption radial tires began the gradual process of development from scratch Particularly in the quot 85 quot quot 95 quot period the average annual growth rate of 38 in 2000 to nearly 30 million total of which export 10 59 million accounting for 36 br Entering the new century China to speed up the process of economic globalization international capital flows and large scale transfer of production capacity but also further promote the comprehensive development of China 39 s tire industry to accelerate In the past decade has taken a new change in its performance br First the accelerated pace of industrial scale Average annual growth rate of 18 in 2009 the domestic automobile tire production reached 380 million expected to reach 400 million this year total global production of nearly 1 3 br Second the basic completion of bias tires to radial tires from the upgrading process Meridian based products reached 80 and the formation of medium and small size and car tires truck and bus tires engineering tire giant tire relatively complete the product line more complete pattern Radial tire in the export products continued to increase now nearly 70 br Third the simultaneous development of domestic and foreign trade markets 60 of the products in the domestic market 40 of foreign trade products Particularly since the accession to the WTO exports maintained a growth rate of 18 annually now China has become the world 39 s largest tire exporter br Fourth there are always new manufacturing technology advances Tire production equipment essential to achieve localization and reach a certain technical level a number of multinational companies began to purchase domestic equipment br Fifth the increasingly diversified capital structure State owned foreign private and other forms exist in varying degrees to promote the development of the industry The past five years foreign investment in China 39 s tire industry increased by almost 3 billion U S dollars the investment amount and rate of development than ever before Currently the total number of foreign brands reached 30 plants production capacity of 150 million br These changes show that China 39 s tire industry is now actively participating in the international economy in the process of reform and opening up 30 years in the automotive industry and transportation led by the tire industry was rapidly growing Especially in recent years our country can become the largest tire producer countries this economic crisis our last outbreak of the downstream industry have caused violent impact The current economic crisis is not over pick up the process in the global economy China 39 s tire industry is facing new challenges As the tire industry practitioners more than ever we need to use a global vision global thinking seriously observation and study of global economy development law to put their global competition and cooperation into the bigger context of the comparison consideration and re orientation can properly take the road to dance with the global economy br Second the construction of new productivity model is the development of China 39 s tire industry to adapt to the urgent demands of globalization br Since 2008 originated in the U S quot financial tsunami quot that led to global economic crisis social crisis and even survival in the physical economy the automobile industry and tire industries have been hit hard The United States quot tires safeguard quot as the representative of the resurgence of trade protectionism and further to the great impact of China 39 s tire industry As the world 39 s largest tire exporter in this case a certain degree of quot foreign crisis quot is inevitable but this is only superficial With global perspective really need to seriously reflect on the sustainable development of economy quot structure quality and approach quot the problem is the development of China 39 s tire industry the inherent contradictions in the economic crisis more apparent so we have to seriously look and positioning the transformation of economic growth adjusting the industrial product mix improve the quality of the economy construction of new productive model as our top priority to the next seriously br A see the rapid development of China 39 s tire industry the larger the same time be sure to clearly recognize that we and the international advanced level br First the gap between the product itself Overall the product is not high grade low technological content and added value compared with the international brand competitiveness is clearly insufficient Our products are mainly concentrated in low end market high end market was dominated by foreign brands Car and light truck radial tire with an example In 2009 domestic car and light truck radial tire production of about 240 million of which foreign investment accounts for about 75 15 inches or more foreign brand cars and light truck radial tires dominated the market domestic brands and mainly concentrated in 12 13 14 inch and other small size products br Second the gap between the brand level China 39 s tire in the international market quot price cutting quot a very serious problem the deeper the consumer quot cheap low quality quot impression In the United States market the same specifications as a car tire the domestic brands to sell 48 50 dollars can be sold internationally renowned brands for more than 170 dollars Foreign enterprises in China as an OEM doing the same production line products 50 higher than the local brand price Local brand tires only a very small number of foreign brands into the matching system exports most of the supply of replacement tire market supporting almost zero br Third the productivity gap Technology homogenization homogenization equipment resulting in more serious product homogeneity the current level of new capacity is mainly simple reproduction excessive reliance on capital intensive energy inputs and Extensive labor force expansion productivity extensive delay Multinational tire company with advanced than in the development and application of our new tire manufacturing technology upgrade equipment automation systems flexible level to improve tire manufacturing precision and efficiency reduce energy consumption in terms of significantly lower levels of competitiveness br Fourth the innovation gap The forefront of the world 39 s top tire companies in the global R amp D centers set up and tire testing ground to take advantage of the talents and intellectual resources throughout to promote original innovation and integrated innovation China 39 s tire industry has long been the key energy and financial resources are concentrated in the manufacturing area lower level hardware and software technology research and development basic research and applied research gap between the large independent innovation capacity and in new materials new technologies new technology research and application in a more horizontal long product development cycle So far we do not have a tire test site br Fifth the gap between business ideas Many of our local tire business a long time to concentrate on the quot price cutting quot as an important means of competition rather than from the high tech high added value and brand building aspects Some even lack of service sacrifice quality low price sales to seek volume growth alone We in the international market in recent years face increasing trade friction we should but also the need for serious reflection The value of the current composition of most products manufacturing costs than the major technology quot content quot low low value added services In manufacturing costs raw material costs accounted for master status the cost of natural rubber in the raw materials they dominated Resources in the country 39 s external dependence on natural rubber up to 70 or more of the case resulting in the entire tire industry to international natural rubber market highly sensitive and highly interdependent situation Multinational companies set up plants in China most of the old factory in the acquisition of domestic developed on the basis of Over the past decade although have been rebuilt new factories large scale transfer of capacity but high tech and high value added products a high level of manufacturing technology advanced technology research and development capabilities have not followed Zhuti transfer Therefore together with foreign companies including China 39 s tire industry as a whole and the international advanced level there is still a wide gap between and our industry compared to the scale and speed of development is not synchronous this development approach is not sustainable br B the face of economic globalization and the economic crisis of the test China 39 s tire industry is at an important quot inflection point quot on the face of new development strategies to promote the mission of br Economic globalization means that international division of labor continued to strengthen and deepen China 39 s tire industry is only in the wider areas and higher level the participation in international division of labor and cooperation to better reflect its value it must be based on strong to really big We are now faced with before quot model quot after the quot pursuers quot in the tire industry developed new products new technologies new materials innovative breakthroughs in emerging fields India Brazil and other emerging countries are also fast growing tire industry a global investment Michelin Bridgestone have recently announced new investment plans in India Michelin will invest 580 million euros in building a new plant in southern India Bridgestone will invest 50 billion yen construction in western India second plant Pirelli will invest an additional 200 million U S dollars plant in Brazil increase productivity for this pattern the tire industry in China is no longer focused on the quot quantity quot but to speed up industrial development to enhance the quality brand and effective as soon as possible in the global tire industry to establish a new industrial layout advantages If you still remain in the existing level and level of our development is bound to detours
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